Content Marketing Manager

Website University of Technology Sydney

About the job

About UTS

UTS is a leading public university of technology recognised for its global impact. We are defined by our support for the economic, social and cultural prosperity of our communities. We are measured by the success of our partners, staff and students and we are committed to research, innovation and the dissemination of knowledge of public value. We are, and always will be, an inclusive university.

The Marketing and Communications Unit (MCU) takes the lead in promoting and enhancing the image and reputation of the university through the development and implementation of marketing plans, media and public relations activities, internal communication and corporate identity strategy. MCU has both internal and external clients and delivers services to support them and to promote the overall strategic development of the university.

We have an exciting opportunity for an experienced marketing professional to join our ambitious and high performing team for a fixed-term period of 7 months.

About the role

The Content Marketing Manager is responsible for developing strategy, planning, creating and delivering a range of content across a variety of mediums and formats, designed to attract, engage and convert target UTS audiences. This role will help define the UTS brand story, in addition to developing consistency for the brand’s storytelling. In this role, you’ll lead the development and implementation of content marketing strategy for external audiences. This involves strategies that will increase recognition of UTS’ products, achievements and capabilities to enhance prospects for revenue, funding opportunities and extend the depth of understanding about UTS and widen the impact of UTS’ activities. You’ll also lead a team and develop annual content marketing plans in collaboration with the MCU senior leadership team and provide expert content marketing advice to UTS stakeholders.

With examples, please outline in a separate document how you meet the following three (3) key selection criteria points:

  • Demonstrated skills to devise content strategies and create content that is meaningful to customers, that helps solve their problems, using the right channels at the right time, with consideration to SEO.
  • Ability to lead content marketing strategy with new ideas and best practice, and continually learn the latest platforms, technology tools and marketing solutions to improve content outcomes.
  • Strong strategic planning with the ability to measure, analyse and evaluate performance of content against agreed objectives, and utilise learnings to optimise future content.

For the full list of the selection criteria and role responsibilities, please download the Position Description (available in the Documents section in the vacancy).

Remuneration & Benefits

Base Salary Range: $110,790-$126,178pa (HEW 8)

This role attracts 17% superannuation in addition to the base salary.

UTS staff also benefit from a wide range of Employee Benefits include flexible work practices, child care centres, generous parental leave and salary packaging opportunities.

Appointment into this position is fixed-term for 7-months (covering parental leave).

How to Apply

In addition to your CV and Cover Letter; you are also required to address the above three (3) selection criteria in your submission in a separate document.

Only those applications submitted via the UTS online recruitment system will be accepted.

As you will be unable to save your application once started, please have all required documents and information available prior to commencing.

Please ensure that the file name for each document submitted includes IRC254405 and your name

Specific enquiries or issues with your application may be directed to the UTS Recruitment Team via

Closing Date: Monday 4th of September 2023 at 11.59pm (AEST)

Applicants must have current and valid work rights in Australia for the duration of the contract term.


UTS Recruitment care about digital accessibility. If there is any content in our advertising that you have struggled with, please make us aware so that we can make our information accessible to all.

In addition, if you have a disability that requires adjustment to the recruitment process or an alternative application pathway please contact for assistance.

UTS is recognised widely as supporting inclusivity and diversity through our Wingara Indigenous Employment Strategy, Social Impact Framework and UTS Access and Inclusion Plan. Cited as a WGEA Employer of Choice since the inception of the award, we were among the first Australian institutions to receive the Athena SWAN Bronze Accreditation for our commitment to action addressing gender equity in the STEMM disciplines.

We welcome applications from women, Indigenous Australians, people with disability, those who identify as LGBTIQ and applicants from culturally and linguistically diverse backgrounds.

To apply for this job please visit