Digital Marketing Coordinator

Website United Forklift and Access Solutions

About the job

The Digital Marketing Coordinator is responsible for assisting in the creation and implementation of comprehensive digital marketing strategies across various channels, conducting market research, managing email and paid advertising campaigns, analysing website traffic, reporting on the success of marketing initiatives, and other marketing activities as required.

Responsibilities

  • Assist in the creation and implementation of comprehensive digital marketing strategies across a range of channels, including email, social media, and paid advertising.
  • Managing key digital assets including the website and social media pages.
  • Developing creative, innovative, and engaging brand-infused content across all digital channels or outsource as necessary.
  • Monitoring, evaluating, and reporting of digital marketing campaigns.
  • Collaborate with internal teams and external agencies to ensure cohesive and effective marketing campaigns.
  • Conduct market research and analyse data to identify trends and inform marketing decisions.
  • Stay up to date with the latest digital marketing trends and techniques and share knowledge with the team.

Qualifications / Experience

  • Tertiary qualifications or equivalent in Marketing, Communications, or a related field.
  • 1-2 years of experience in digital marketing, with a focus on content marketing and paid advertising.
  • Experience in social media management and planning including content creation, copywriting, and reporting across multiple channels.
  • Highly creative with excellent attention to detail.
  • Knowledge of Google Analytics and other analytics tools.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Well organised, self-driven personality and the ability to prioritise workload.
  • Experience with WordPress CMS.
  • Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Indesign) is desirable.
  • Video editing skills using Premier and After Effects is advantageous.

To apply for this job please visit www.unitedequipment.com.au.