Digital Marketing Executive

Website BSI

About the job

Great that you’re thinking about a career with BSI!We are seeking an experienced

Digital Marketing Executive to join our Marketing Team. Working within a multi-skilled team you will have the opportunity to contribute to the overall marketing strategy.

About The RoleReporting to the Marketing Manager, this newly created role will create content (both organic and paid) that drives growth, reach, engagement, and sales primarily for the Training Business.You will be involved in developing and executing digital marketing campaigns across email marketing, social, SEM, and SEO. You will be pivotal in growing our brand presence through clear and consistent messaging as well as driving sales and acquisition targets. The Digital Marketing Executive is responsible for the delivery and optimization of digital marketing activities, focusing on content-led solutions that directly impact revenue.

Your key responsibilities will include, but not be limited to:

  • Multi-channel campaigns – create with a special focus on content and digital marketing (e.g. email, social, and both paid and organic search)
  • Website – implement content updates, manage SEO, and monitor website and performance analytics using GA4 to identify areas of improvement
  • Email marketing and automation using Pardot – implement, monitor, track, and measure the performance of retention and acquisition campaigns.
  • Social media – oversee content creation, scheduling, replies, reporting.
  • Paid advertising – coordinate and implement across Search and Paid Social with the support of a Digital Agency. Monitor analytics for ongoing optimization
  • Events – support presence (online and offline)
  • Webinars – building and facilitation
  • Execute brand compliance – ensure brand TOV across all platforms, ensuring consistency internally and externally
  • Graphic Design

Skills And Attributes

  • Must have full Australian working rights
  • Degree qualified in Marketing /Communications/Business or a related field.
  • 3-4 years in digital marketing and e-commerce
  • 2+ years of commercial experience in SEO / SEM (PPC Advertising)
  • Sound knowledge of Microsoft Excel, PowerPoint & Word, and Google Suite
  • Advanced Google AdWords (must be certified)
  • Experience with GA4 is a plus.
  • Understanding paid search management is a must (including LinkedIn Campaign Manager)
  • Experience to utilise a CMS to regularly update website content
  • Strong knowledge of the web and social media platforms
  • Analytical mindset with the ability to test, tweak, report, and improve campaigns and paid advertising.
  • An interest in SEO best practices and how they can influence the effectiveness of your content.
  • High proficiency in Adobe Photoshop/Illustrator/InDesign with the ability to create engaging graphics and digital content
  • Time management skills and the ability to prioritise your workflow across competing deadlines
  • Excellent writing, editing, and proofreading skills with strong attention to detail
  • Ability to work independently and collaborate with a team

This is a permanent full-time role with the flexibility of being able to work from home. However, initial onboarding and training will be conducted in our Macquarie Park office.

What We Offer

  • Bring your creativity to a highly engaged and collaborative team
  • Salary + super + bonus package
  • Onsite parking
  • BSI is a committed Equal Employment Opportunity employer

If you have the above skills and are looking for an exciting and rewarding career, please send us your application. Please note that only applicants short-listed will be contacted.Our Excellence Behaviours: Client-centric, Agile, Collaborative. These three behaviours represent how we do things at BSI. They help us ensure that BSI is a great place to work and a highly successful business.BSI is conducting face-to-face interviews where appropriate and possible. If you are invited to a face-to-face interview but feel more comfortable with conducting the interview virtually, please speak to a member of our recruitment team.

To apply for this job please visit wd3.myworkdaysite.com.