eCommerce Channel Consultant

PepsiCo România

About the job

About us:

Our mission is to create smiles with every sip and every bite. We are committed to bringing our beloved consumer brands to market while doing good for the planet and our communities. Our success lies in our people. We offer our employees opportunities to make a meaningful impact, gain new skills and build successful careers in a diverse and inclusive workplace. Bring your unique perspective. Bring curiosity. Bring ingenuity. Bring drive. Because what makes you unique, makes us better.

To continue our success, we currently have an exciting opportunity for an E- Commerce Channel Consultant. As an E-Commerce Channel Consultant, you will play a fundamental role in transforming how today’s products are sold and redefine the future of e-commerce by navigating the online landscape. This role will focus on developing new capabilities and experiences from scratch to impact path to purchase, owning and executing omni-channel marketing plans for a full portfolio of snacks and beverages, collaborating cross functionally with Sales, Shopper Marketing, Media and eCommerce partners to communicate learnings and drive best practices on eCommerce media and marketing across all PepsiCo brands.

What you’ll be working on:

  • Lead and manage PepsiCo’s e-Commerce growth agenda, while creating a strategic partnership across eCommerce Quick Delivery, Pure Players and eGroceries platforms (Glovo, Bolt, eMag, Freshful, Bringo etc.);
  • Develop sales and marketing strategies to exploit PepsiCo’s market potential by building credible Joint Business Plans in the Beverage and Snacks category;
  • Own the customer P&L and achieve sales targets, contractual, promotional and marketing budget tracking;
  • Implement Test & Learn initiatives against joint priorities;
  • Develop a deep understanding of the customer business from internal and external data/ insights;
  • Lead campaign execution for ecommerce marketing campaigns across various marketing channels including display, on-site merchandising, on-site visibility, and online promotions-continuously looking for ways to improve process and increase efficiency;
  • Manage creative process for digital marketing campaigns including writing creative briefs, providing creative feedback and securing creative approvals as necessary;
  • Partner with Sales teams, Shopper Marketing and Media teams to align on key omni-channel programs and provide best practices for digital execution, as well as to identify key businesses and challenges and develop commercially minded strategies that deliver business results;
  • Instill a performance marketing mindset with the team by setting clear KPIs and managing a reporting process to effectively measure eComm marketing performance;
  • Create a structure that enables sharing across eComm customer teams that will help with cross-pollination of ideas, socialization of learnings and development of templates for consistency and efficiency.

Who’s a good fit for the team:

  • 2- 3 years previous marketing and/or sales experience, preferably in FMCG;
  • E- commerce experience – would be an advantage;
  • Experience dealing with first party data – would be a plus;
  • University Degree;
  • Desire to build a career in Ecommerce with a passion for online sales;
  • Good communication skills – build strong working relationships internally and externally;
  • Proactive approach – drive online sales and customer engagement;
  • Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities;
  • Innovative and entrepreneurial focus;
  • Proven experience / record track with retailers;
  • Able to communicate business strategies to customers as well as internal stakeholders;
  • Organizational/Project management skills;

What can you expect from us:

  • Opportunity to grow and learn in a company that puts people first;
  • Competitive salary and benefits package, regularly analyzed and improved;
  • Opportunities to learn and develop every day through a wide range of programs;
  • Opportunity to master marketing & sales expertise within the channel of the future – Ecommerce;
  • Internal digital platforms that promote self-learning;
  • Working in a hybrid environment with flexible hours;
  • We love to celebrate success, which is why we have recognition programs for seniority, behavior, leadership, moments of life, among other.

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