Lifecycle Marketing Manager

About the job

Do you ever wonder what happens inside the cloud?

DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.

We want an innovative marketer with a passion for seeing our customers fulfill their dreams

We are looking for a marketing professional with a track record of building and optimizing lifecycle marketing programs. You’re an expert at translating data insights into areas of opportunity to engage with our customers specifically around our portfolio of AI / ML solutions. You understand DigitalOcean’s SMB and developer audience and the tactics that resonate with them, ultimately leading them to succeed with our services. Working directly with our AI / ML team, you’ll have the opportunity to work with a growing team of innovative go-to-market, product and analytics professionals and write the next chapter of lifecycle marketing at DigitalOcean.

What You’ll Be Doing

• Crafting and executing the Lifecycle Marketing roadmap for our AI/ML portfolio: Analyzing the current state of our program to prioritize activities and create the roadmap for the rest of 2023 and beyond.
• Optimizing the DigitalOcean customer journey for AI/ML solutions: Translating insights gathered from funnel conversion trends and implementing changes in the customer experience to remove friction and improve conversion (customer onboarding at scale being a critical example).
• Enabling your program with data and systems: Partner with our Analytics and Operations team to procure the data required to enable our lifecycle program and campaigns. Provide recommendations to improve the stability of data flowing into our systems.
• Supporting company-wide customer communication needs: Ensuring campaign operations requests from across the company are fulfilled while aligning the communication calendar with our customers’ appetite to receive communications.
• Launching experiments and analyzing results to inform recommendations: Testing hypotheses that will improve the customer experience, enable their success, and drive growth for the company.
• Working cross-functionally: Managing the workload coming to the team, and delegating tasks accordingly. Negotiate competing priorities to support the goals of your team as well as teams you support.

What We’ll Expect From You

• Experience building and optimizing a Lifecycle Marketing program: Ability to analyze the current state of a lifecycle program, identify and prioritize areas of opportunity, and lead the execution of the roadmap.
• People management experience: At least two years of people management experience at a values-driven organization. Proven coaching and mentoring background.
• Marketing automation background: Hands-on experience building campaigns in marketing automation platforms (preferably Marketo or customer.io), in-app messaging platforms, and other channel-specific tools.
• Data management expertise: Experience piping data between core systems; data warehouse, Segment, CRM (Salesforce), and marketing automation platform (Marketo)
• Analytical acumen: Experience using reporting tools (Looker a plus) to gather insights, and strong presentation skills to translate insights into narratives.
• Collaborative expertise: A proven track record of working cross-functionally to enable campaigns; content creation, design, and operational dependencies.
• Strong writing: Ability to write effective copy that is compelling to technical audiences.
• Domain experience: Experience marketing cloud solutions to developers and businesses; familiarity with cloud infrastructure a plus

Why You’ll Like Working For DigitalOcean

• We reward our employees. The salary range for this position is based on relevant years of experience and skills. Employees may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees including grants of equity upon hire and the option to participate in our Employee Stock Purchase Program.
• We value development. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that is always challenging our teams and employees to continuously grow. We maintain a growth mindset in everything we do and invest deeply in employee development through formalized mentorship and other internal programs. We provide all employees with reimbursement for relevant conferences, training, and education.
• We care about your well-being. In addition to cash and equity compensation, we also offer employees a competitive array of benefits. In the United States, these include health insurance, unlimited vacation, retirement benefits, a generous parental leave program, and additional resources to support employees’ overall well-being. While the philosophy around our benefits is the same worldwide, specific benefits may vary in other countries due to local regulations and preferences.
• We value diversity and inclusivity. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• This is a remote role