Marketing Manager

Website The GPT Group

About the job

Together, we can do great things.

We shape leading experiences across office, retail and logistics.

We’re one of Australia’s largest property groups, managing $32 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

The role

We are currently seeking the services of a Marketing Manager to work with the Centre team to develop and implement the asset marketing strategy for Marrickville Metro shopping centre.

Working within the Digital & Marketing team and with the centre team, this pivotal role will develop and implement marketing strategies which are aligned with the brand positioning of the centre, whilst also driving performance through the effective delivery of sales and traffic driving campaigns and communications.

What you will be doing

  • Leading the development of the annual Marketing Strategy which underpins the broader Business Plan to drive traffic, sales and market share and developing and managing the annual marketing budget ensuring prudent expense management and accurate month end forecasting.
  • Ensuring the brand positioning and creative execution are in line with the strategic direction of Marrickville Metro and influence the behaviour of the centre’s key customer segments.
  • Driving a centre activation schedule that positions the asset experience above competitors and enables high levels of retailer participation and customer engagement.
  • Drawing analysis and insights from relevant research data to inform the team on opportunities and threats around market share, category performance, customer segments and retail trends.
  • Developing campaigns which respond to market opportunities, that are on brand and that drive engagement across all platforms including in-precinct, website, social, mobile, targeted and segmented email marketing, Wi-Fi, SEO/SEM and online advertising.
  • Planning and managing the content strategy including the execution and evaluation of content performance
  • Working with the greater asset team, actively contribute to the delivery of the retailer engagement strategy at the asset to deliver an optimal retailer onboarding.

What makes you stand out

With your strong understanding of market segmentation in the FMCG, leisure or retail industry, your experience in building a consumer facing brand, along with experience in major events, delivery of campaigns and activations including tactical components with be pivotal in this role’s success.

A creative thinker, you will have the ability to interpret consumer research to develop strategies, campaigns and actions and then critically assess, measure and report campaign results.

You will have the ability to identify key priorities, develop timelines and deliver initiatives on time and within budget and are able to manage stakeholder relationships.

You will also need exceptional communication skills, with the ability to articulate how a digital strategy can support an offline experience and build customer loyalty and the capability to critically assess, measure and report campaign results.

This is a fast paced and hands-on role that will suit a marketing generalist who thrives in a dynamic environment and wishes to grow their career within a leading property management company.

What makes us stand out

We value our people

  • Enjoy flexible working arrangements and generous leave options.
  • Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
  • Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
  • Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
  • Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

We know the power of a great experience

  • Ranked within top 10 organisations globally by Equileap in its global report on gender equality.
  • Achieved number 1 real estate company in S&P Global Sustainability Assessment.
  • Earned a gold ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
  • Awarded our fourth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2021-2023.
  • Accredited Family Inclusive Workplace™.
  • Committed to our second Stretch Reconciliation Action Plan (RAP).

Everyone counts

We embrace diversity and inclusivity.

As an equal employer, we encourage applications from people of all ages, nationalities, abilities, cultures, sexual orientations and gender identities. This includes Aboriginal and Torres Strait Islander peoples, the LGBTQIA+ community, and people living with disabilities.

Let’s get started.

If this role sounds like you then we want to hear from you. Go for it!

Click on “Apply” to submit your application and Mandy McComb from the Talent Acquisition Team will be in touch.

To apply for this job please visit ascender-pay-pty-ltd.contactrh.com.