Marketing Specialist

Website Nintendo

About the job

Recognised in our sector by an extensive, reputable history and broad product range, Nintendo Australia is recruiting a Marketing Specialist to join our team on a Full Time basis.

Reporting into the Brand Marketing Manager, this role works closely with the Marketing Team, Managers and team members of other departments in order to plan and execute the marketing activity in line with the company’s overall marketing plan and strategy working within a framework of the 3 Pillars:

  • Product driven
  • Consumer driven
  • PDCA driven

You will be expected to work in line with Nintendo’s DNA – Originality, Flexibility and Sincerity – and Company Values – Open Communication, Consideration for Viewpoints of Other, Spirit of Service, Intellectual Curiosity and Originality & Flexibility.

Key requirements for the role include:

  • Determining the lifecycle marketing plan for selected projects across all touchpoints, in coordination with the Brand Marketing Manager, including implementation and control.
  • Managing agency relationships to maximise product opportunities, ensure clear information flow and implement strategies effectively.
  • Briefing media agency in a timely manner and work with them to produce the most effective and efficient media strategy for presentation and approval by Brand Marketing Manager.
  • Working with the Brand Marketing Manager to develop effective KPIs and measures for the success of product campaigns.
  • Generating regular reports to measure the effectiveness of all marketing campaign activity, including ongoing social media metrics and media effectiveness in order to assess and implement PDCA requirements.
  • Monitoring sales performance of assigned titles, and act as necessary to implement marketing activity to support underperforming products.
  • Continual investigation for relevant new marketing opportunities for Nintendo products in conjunction with the General Manager Marketing or Brand Marketing Manager.
  • Working with the Sales team to monitor sales performance of assigned titles, and act as necessary to implement marketing activity to support underperforming products.
  • Work closely with Content Marketing & PR teams to brief, develop and execute campaign strategies, including assistance with social media and announcement localisations and approvals.
  • Managing all campaign assets (artwork, style guides, POS, pre-sale items, DLC) including localisations, local content creation and approvals.

To succeed in the role, you will require:

  • Minimum 2 years’ experience in a marketing role, including experience in campaign management.
  • Tertiary qualifications in Marketing or relevant discipline is preferred.
  • Excellent communication, organisational, and project management skills.

In return for your commitment, some of the benefits we can offer you are:

  • A rewarding role within an exciting industry.
  • A supportive, friendly work environment and team culture.
  • On-site car parking.
  • Birthday leave (enjoy a day off in your birthday month!)
  • Gym & Wellbeing benefits.
  • Paid Parental Leave (*conditions apply)
  • Training & development opportunities.
  • Access to an Employee Assistance Program.

To be eligible to apply for this job, you must be an Australian or New Zealand citizen or have an appropriate visa to be able to live and work in Australia.

For further information and applications please see our careers page on the Nintendo Australia website:

Due to the high volume of applications received, only shortlisted candidates will be contacted.

To apply for this job please visit