Performance Marketing Specialist

About the job

Position Summary:

Our action sports brands (Fox Racing, Bell Helmets, Giro, and Blackburn) are seeking an enthusiastic, experienced Performance Marketing Specialist to join our team! The Performance Marketing Specialist will be responsible for developing and managing our digital prospecting, engagement, and rider acquisition strategy for the brands. In addition to being a passionate and creative storyteller, this person will be data-driven and enjoy diving into consumer insights to help craft the right messages to the right consumers at the right time. This role will also provide guidance and collaborate with our international markets to deliver a cohesive strategy delivering against global growth objectives.

Responsibilities

• Use market research, paid media trends, customer data, and digital analytics to support planning and development of effective paid media marketing programs and support a strong performance marketing strategy across paid digital channels including but not limited to search, social, shopping, video, display, and affiliate marketing to enhance brand awareness, drive traffic, and increase sales.
• Oversee performance marketing budget, establishing and maintaining KPI targets (ROAS, CAC, Traffic, Revenue) based on growth objectives.
• Oversee day-to-day digital media agency relationship, including status calls, regular optimization recommendations, asset trafficking, and ad hoc requests.
• Manage and optimize daily, weekly, monthly, and quarterly reporting. Present channel performance to internal stakeholders, including insights and learning plans.
• Verify online presence, promotions, and projects meet brand standards and final approvals.
• Generate and maintain content planners, calendars and or tracking documents; updating as campaign elements shift and new information becomes available.
• Expand consideration efforts including non-brand search, lookalike audiences, and lead generation campaigns to drive qualified inbound traffic and leads.
• Develop and optimize performance marketing A/B testing and targeting plans across consideration and conversion efforts.
• Oversee new visitor A/B testing plans leveraging to optimize conversion rate.
• Provide internal and external partners with all necessary sources/materials, facilitate approvals, and communicate back to corresponding parties to ensure all timelines are met. Procure advertisement assets from all parties to safeguard all content is delivered as planned; modify to best practices as necessary.
• Partner with retention marketing on lead generation efforts and new rider marketing opportunities.
• Partner with digital content on keyword optimization strategy to ensure SEO and SEM efforts are complementary.
• Collaborate closely with cross-functional stakeholders (e.g., product merchandising, brand marketing, sales) to define priorities and align on content & communication strategies across all channels, across the full funnel.
• Partner with European digital team to find efficiencies and create a globally harmonized traffic and customer acquisition opportunities.
• Stay abreast of latest customer acquisition and performance marketing tools, best practices, and competitive insights. Identify and recommend innovative tactics / channels to drive incremental growth.

Requirements

• Bachelor’s degree in business, ecommerce, marketing, or a related field of study.
• 3-5 years of experience in the digital marketing space.
• Data-driven and analytical.
• Experience with conversion rate optimization A/B testing tools (e.g., Monetate, Optimizely)
• Advanced knowledge of Google Analytics, Google AdWords, Facebook Business Manager.
• A strong understanding of the consumer and retail environment and competitive marketplace.
• Should be a motivated self-starter, process-oriented with high attention to detail.
• Ability to work in a fast-paced environment and flexibility to accommodate demanding projects schedules.
• Strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in a diverse community.
• Ability to communicate effectively, both orally and in writing.
• International experience a plus.

Work Environment:

• This job operates within the corporate offices.

Physical Demands:

• May be required to work more than 8 hours during a workday.
• Sitting for long periods of time.
• Significant manual dexterity for keying in data for long periods of time.

Expected Hours of Work:

• Must be available to work occasional off-hours.
• Must be available during standard business hours.

Travel:

• Possible travel.

Work Authorization/ Security Clearance:

• None

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.