Product Marketing Lead, Facebook for Business & Commerce

About the job

Meta is seeking a Product Marketing leader who is passionate about technology, innovation, and creating valuable experiences for advertisers. This Product Marketing lead will support the Signal Growth BPM team in Facebook for Business & Commerce (F4BC). They will manage a team of Product Marketers focused on building advertising experiences within the Facebook app, including advancing existing products and innovating new products that make it easy for advertisers to generate leads, drive sales and more. Success for this team is demonstrating positive influence on product roadmaps through research, testing and insights, and building effective go-to-market strategies to bring innovative advertising experiences to market. Experience with digital ads product development & lead generation marketing is a plus.

This candidate will lead a team of Product Marketers focused on both the inbound phase of product marketing as well as the initial phases of outbound product marketing. Inbound product marketing responsibilities include foundational analysis to identify market needs by segment, opportunity sizing, identifying unmet needs via discussions with internal and external stakeholders, representing the advertiser perspective and running alpha and beta testing processes. Outbound product marketing responsibilities include creating go to market strategy with advertiser value proposition messaging, marketplace positioning, and supportive external facing enablement and proof points. The ideal candidate has a proven track record demonstrating leadership, influencing executives and key stakeholders across organizations, strategic and analytical thinking, decision making under uncertainty while also effectively coaching and growing their direct reports. This role is highly cross-functional and will work closely with the Product Management, Engineering, Data Science, Sales, Research, Communications, Marketing and other partner teams across Meta.Product Marketing Lead, Facebook for Business & Commerce Responsibilities:

• Lead, manage, and develop a team of highly skilled Product Marketers
• Develop strong cross-functional partnerships with peer leads in Product Management, Engineering, Research, Design, Communications, Sales and other key teams
• Drive product & GTM strategy bridging short-term execution and long-term vision
• Identify opportunities and represent view of the market by conducting industry research, including deep quantitative, qualitative and competitive analysis
• Distill and surface market feedback that informs product roadmap and improves advertising and business services offerings for the product portfolio
• Lead and coordinate go-to-market efforts globally to support product launches and scaled adoption
• Effectively and regularly communicate with leadership within the Product and Sales organizations
• Set clear strategy, vision, and prioritization for the team which aligns with product and organizational priorities
• Build and sustain exceptional culture whilst developing outstanding, diverse and empowered teams with exceptional product marketing skills

Minimum Qualifications:

• BA/BS degree
• 12+ years of experience working in a product management, product marketing, management consulting, product strategy or equivalent function (partnered with product management and/or engineering to represent market requirements)
• Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environment
• Scrappy, resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
• Digital advertising product development and go-to-market experience, including an understanding of direct response digital advertisers in the U.S. and globally
• Proven experience managing and mentoring a team of high performers located across multiple, geographically dispersed locations – including setting priorities, problem solving, multitasking and empowering others

Preferred Qualifications:

• Product marketing and product strategy experience
• Lead generation marketing experience

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