Specialist, B2B Marketing

About the job

Our PurposeWe work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respects their individual strengths, views, and experiences. We believe that our differences enable us to be a better team – one that makes better decisions, drives innovation and delivers better business results.

Title And SummarySpecialist, B2B Marketing

Overview

As Specialist, B2B Marketing for Europe, you will be responsible to support markets delivering our Brand and Business strategy leveraging Mastercard’s marketing assets and platforms to deliver a consistent and differentiated offering to our partners to meet their business objectives.Role reports to Director, B2B Marketing for Europe.

Role

• Engage and support execution of global and regional strategy for passion cards and promote and support sales narrative for Mastercard’s sponsorship assets.
• Work hand in hand with markets and multiple stakeholders from sales, marketing, CSC teams and Marketing Services to identify relevant marketing solutions, propositions and go-to-market approach for customers (issuers, fintech, merchants, digital partners)
• Support in creating content for presentations and other materials to respond to customer RFPs representing our brand and marketing assets offering.
• Consolidate and identify marketing campaign best practices across Europe and globally to leverage internally and externally. For example, for initiatives linked to key business priorities including cross-border, online and mobile payments, debit, small business and ESG.
• Consolidate reporting of asset monetization for Europe and other reports for global teams

About You

• Experience delivering and assessing creative content across channels
• Demonstrated experience in delivering B2B and B2B2C marketing programs
• Experience executing a campaign and measuring programs
• Experience supporting sales enablement and marketing efforts for B2B audiences
• Good presentation and communication skills
• Analytical thinking and results oriented.
• Ability to collaborate with cross functional teams
• Teamwork: Contribute to positive team environment and collaboration within the teams
• Passion to learn and deliver: Be willing to produce outstanding deliverables, win attitude, challenge status to improve results.
• Integrity: Commitment to Mastercard’s values of honesty and integrity open to thoughtful risk taking and learn from mistakes

Corporate Security ResponsibilityResponsibilities

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.