Social Media

Why Social Media is the greatest danger to humanity

the world of social media between statistics and reality

in recent years we have seen the use of mobile grow dramatically. The consequences of this trend can be seen in various areas. the first is marketing, where we have seen an increase in investments in mobile ads, responsive sites, mobile-friendly algorithms, etc. but the second and most important one is the social sphere or the pure interaction between people. in this article, we will talk less about marketing and more about sociology because the real gap in human awareness is right there. We firmly believe that those who know digital have the duty and duty to inform the population about specific dangers. (un is never that the state gives us a hand

Let’s start with some stats

  • 4 hours of mobile per day
  • 90% of the population owns a telephone
  • we have 3.5 devices each
  • we watch 5 meters of content a day
  • 20% of millennials open their phones 50 times a day

but the numbers do not scare anyone. Maybe this video will make you laugh, but some of us will empathize with someone in the video. I, too, personally once bumped into a person. So if these people who make us laugh so much represent a small part of us, what is happening to the world? Is what rude calls the “webity” or the idiots of the web coming true? Seriously, this thing is called Internet Addiction Disorder AID.

https://www.youtube.com/watch?v=nYgTM1pPjKQ

in reality, the first thing we do in the morning is pick up the phone, turn off the alarm and look at the notifications. From there begins the end of our day. The big challenge is to use technology, which was born to simplify life, in the right world, not allowing it to be taken away from us but benefit only from beauty, such as democratising knowledge and saving time.

What did social media do? The replacement of reality with the virtual and the consequences.

Let’s start with human needs theorized by Maslow. In life, we ​​need to eat, sleep and dress (physiological needs), we need to have a home (security need), to have friends and relationships (affection need), to appear and to have social approval (need for esteem) and to feel fulfilled.

In particular, Luca De Felice, management engineer and consultant in the field of web 2.0 telecommunications of the Live Reply company, has identified in today’s technologies a similarity with the five levels of Maslow’s pyramid through his theory of the “COSMA  Pyramid “. With digital, we have replaced needs with the use of technologies.

  • Connecting to the internet has become a physiological need, like eating and drinking.
  • Our safety is given by the possibility of knowing where we are with GPS and similar means
  • Social media fill our need for affection
  • The need to be esteemed translates into having a blog or a YouTube channel with many fans and influencers of all kinds.

Now think of Instagram, Facebook etc., where you can put “filters” to give a different image from the real one. We can tell others that our life is lovely, even depressed. This is the leak that  Bahuman always criticized in his book  “Collateral Damage”. Everyone seems cool and knows everything, but in reality, only a few are sure of themselves. We also know that interacting with social media and cell phones releases dopamine into the bloodstream.  

Addictive reaction

That’s why you feel happy when you get a message, get a like, etc. That’s why when you feel like writing to a friend, you immediately feel better. Here, dopamine is the usual substance that makes us feel good when we smoke, drink alcohol and gamble. In other words, it’s VERY addictive. Today’s kids, again to quote Bahuman, have (ineffectively) replaced Bahuman’s needs for affection and esteem with technology ( further information ). 

Now think there are age limits for drinking, smoking and betting, but there are no age limits for using mobile phones and social networks. It comes to mind when heroin comes out. The first time it was discovered, doctors began to administer it as a medicine for headaches to newborns…. this is to say that since all these things have not yet been scientifically proven, we are not yet educated about technology.

The dangers of social media addiction

Think about how dangerous this can be at a particular age, like adolescence, even more so if your education hasn’t prepared you for the clash with reality. Adolescents, during a period of stress, have free access to the use of a substance that creates happiness and addiction. Furthermore, adolescence is a transition phase between which we stop needing parental approval and need that of our peers, and this pushes us more and more to seek their approval. In this very important period, there is a need to build trust, which the volatility of social networks is not impossible to create.

This prevents teens from forming deep and meaningful relationships (and in fact, even they admit that their friendships are superficial), so when they are subjected to stressful conditions in their lives, they will turn to their cell phones and not to people, social media and everything else that offers temporary relief. We don’t want to go to extremes; alcohol isn’t bad, too much alcohol is wrong, and we must balance here too.

If you are in a restaurant and you are writing to a person who is not there with you, if you are in a work meeting and you put your cell phone on the table, if the first thing you do in the morning is looking at your cell phone… you have an addiction and are eliminating the training to create relationships from your life.  Consider putting your cell phone away; how do you avoid boredom? TALK to the person next to you.

For paediatricians, it should be forbidden to use mobile phones before the age of 10 for two reasons:

  1. The first is that the cell phone is a powerful and  dangerous means of communication  which, if in inexperienced hands, can cause significant damage; think of Snapchat and the possibility of sending each other pornographic photos that disappear on the web
  2. The second I quote directly from the order of paediatricians ” We do not know all the consequences related to the use of cell phones, but excessive use could lead to a  loss of concentration and memory, as well as a lower learning ability and an increase in aggression and sleep disturbances ” –  source

Consequences

Depersonalization is created in the division between online life and offline life,  each with their phone in hand:  they are only physically together, but each is ‘spiritually’ transported to other worlds”. “ Social media are often an escape route from the problems of our offline life, a dimension in which we take refuge in order not to face the difficulties of our real life”. In short, our relationships become fragile and not very real. 

Often, we live offline experiences, and we immediately need to share, sometimes even giving up the same experience. Think about when you go to concerts, and there are people who, from the very first moment, watch the concert through a screen. Even the famous singer  Adele rebelled by urging a fan to watch the concert with her eyes…

The concept of time changes; due to instantaneous communication, we are less able to make plans because we are increasingly aware that the events of our life are unexpected and unpredictable. There is no longer the division of time at home, in the office, or the time of our private life being eroded. Furthermore, long-term planning no longer exists. Bauman argues that adaptation to the conditions created by the internet and the digital age makes attention fragile and, above all, incapable of concentrating for long, trained to “navigate” without ever going deep.

Threats to society

The superficialisation of information, for which we do not delve into the sources and rely on instant articles. Blogs, online information sites are attentive to the number of readers and fans on the Facebook page. It is what the sociologist calls ‘the poor substitute for celebrity’. Success today is being seen by as many people as possible.

The problem of privacy:  in modern and liquid society – argues Bauman – we no longer feel joy in having secrets.  The basis of social networking is the exchange of personal information, and those who care about their privacy are even viewed with suspicion. While Facebook becomes the owner of all the photos uploaded, we are profiled and bombarded with advertising; mothers post photos of their children on the internet, which are often extrapolated through web scrapers and used for porn-paedophile sites.

The physical problem: there are several studies on the statistical effects due to short-term exposure to electromagnetic fields of solid intensity, which leads to the manifestation of the so-called thermal effects: the organism in question heats up due to the absorbed energy. I won’t study biological subjects, but several studies are here  www.radiationresearch.org ). There is no proof, but in the 1900s, even the largest pharmaceutical company thought heroin was an excellent drug…

How did they do it? Marketing persuasion techniques applied to social mechanisms

Living beings have behaviours that are characterized in such a way as to respond to certain stimuli. It has been demonstrated that precise stimuli activate regulated and automatic action patterns in animals called  “fixed action patterns”. This is because people are surrounded by stimuli that increase daily, and our brain activates simplification mechanisms to reduce the fatigue of decisions.

We will succumb to information overload without instinct, so let’s use shortcuts. The most famous principles are those of robert cialdini. The first great social network, Facebook and, therefore, Zuckerberg, brought these schemes used to sell more between human interactions (with the same purpose), compromising people’s lives. Let’s see what these principles are:

The habit

This is the first and foremost enemy to fight. The sciences of neuromarketing have studied for a long time how to create a (purchase) habit in people, and this is explained very well in a book called “hooked”, winner of several awards. The theory says that through the creation of a stimulus repeated over time, therefore constant, and with a fixed duration, therefore frequent, it is possible to give birth to a habit.

This was possible thanks to notifications. Every time we receive a notification, we receive a stimulus in the form of sound or vibration that leads us to take the cell phone in hand, playing on the need for sociality that we theorized by Plato many years ago with the phrase “man is a social animal ” and confirmed by Maslow in the pyramid of human needs.

The principle of urgency

If something has limited time, the desire to have it increases. Think of Instagram stories and how they disappear after a while. We tend to check them often.

The principle of scarcity

When there is little of that thing, then the desire for more. If an account is private or closed, we are more interested in acceptance.

The principle of reciprocity

We feel obliged to reciprocate when we receive gifts, invitations or favours. Here are the likes exchanges.

Social proof

There is a tendency to judge correctly to consider an action appropriate when others do it too. This allows us to make fewer mistakes by using a shortcut that can be used to be persuaded by profiteers. Think of sitcoms where in the background, there is the audience’s laughter and the plate of tips from the bartenders; in short,  “the greater the number of people who find any idea right, the more right that idea is”.

Why are Zuckmberg and the state responsible?

Because 95% of our choices come from an unconscious level of decision. Moreover, these themes are not promoted in schools or state associations. In short, no one is interested in protecting the least aware part of the population. so the only weapon to save yourself is to be aware and try to do some digital detox

how to start a digital detox

The most challenging part is taking responsibility for caring for yourself and protecting yourself. Nobody does it for us. We are in an era where parents know less than we do, and if we are parents, we must protect our children. At the heart of the sociologist’s thought, there has always been the dimension of ethical education and the dignity of the human person.

Buy an alarm clock, leave the phone out of the bedroom, or always use aeroplane mode. Eliminate app notifications, we will be less inclined to check them, and we will reduce the frequency of opening. With persistence, the habit will be changed. Try leaving your phone in the car during a walk by the sea. Whenever we get bored before picking up the phone, we ask ourselves what we could do- no phone before sleep. Electromagnetic waves excite us, and even if we seem to be able to relax, we are agitated

we leave you with a promise. After the long work, we assure you that you will rediscover your creativity, have many alternative forms of expression, and finally feel less alone.

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