Content marketer (Work From Home)

About the job

Are you a strategic and data-driven marketer passionate about crafting high quality and engaging content across all marketing channels? Pathmonk, a leading AI-powered marketing software, is seeking a talented and dynamic Content Marketer to join our team.

You will report to the Marketing Manager and help to develop engaging editorial content aligned with our brand narrative and tone of voice for our target audiences to build brand awareness, nurture leads, drive engagement, and support user acquisition.

You’ll also work collaboratively with the wider marketing team to brainstorm ideas, develop new concepts, and communicate key messaging. The ideal candidate will have experience executing content strategy as well as writing marketing-related articles tailored to the needs of an audience of marketing professionals and AI enthusiasts.

Responsibilities:

• Plan, write, edit, and publish high-quality content for all our marketing channels, including our blog, website, newsletters, social media, ebooks, Pathmonk Academy, product features, client success stories, etc, focusing on increasing engagement and brand awareness.
• Be able to adapt our messages and tone of voice to each specific channel and the peculiarities of how our audience communicates in them
• Work closely with the wider Marketing team to develop creative ideas and support inbound growth projects.
• Create engaging and attractive visual assets to support these materials, including banners, infographics, charts, etc. You should have experience using Canva and, ideally, some graphic design tools knowledge.
• Identify growth opportunities across our marketing channels to come up with content ideas to drive user acquisition, engagement, and retention.
• Measure and analyze the impact of your work by using data and metrics – as well as assessing, implementing, and iterating SEO best practices. Foster a data-driven culture within the marketing team.

Requirements:

• Out-of-this-world writing skills! You need to be an outstanding storyteller and communicator.
• Marketing knowledge: we’re not just looking for a copywriter, we’re looking for a marketer at heart who loves communicating about it and keeps up with the latest industry trends.
• Bachelor’s degree in Communications, Journalism, Marketing, Advertising, Business, or a related field.
• At least 5 years of proven experience creating marketing-specific content for other companies, with a track record of published content (blog, portfolio, etc).
• Strong analytical skills with the ability to interpret data, derive actionable insights, and make data-driven decisions to optimize inbound marketing efforts.
• Creative skills and experience crafting visual assets, using Canva or another graphic design tool.
• Native or C2 English proficiency, with excellent verbal and written communication skills.
• Postgraduate training in Growth or related fields would be a bonus, demonstrating a commitment to continuous learning and professional development.

Our ideal candidate:

• Is passionate about working collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Loves networking and interacting with fellow professionals.
• Shows a passion for staying up-to-date with the latest trends and innovations in growth marketing.

What we offer:

• Fully remote work environment.
• Very competitive salary
• Amazing teambuilding retreats for connection and collaboration (check our latest! https://youtu.be/VeMTlSRJTRQ)
• 25 free days of holidays.
• Mac M2 laptop for enhanced productivity.
• Free gym membership or sports club of your choice.
• Individual learning and development plans for career growth.
• 20% of your time dedicated to other projects within Pathmonk.

To apply for this position, please submit your resume and portfolio.