Demand Generation Marketing Manager

Website Macquarie Technology Group

About the job

About Us

We’re growing, not slowing, here at Macquarie Telecom Group because we’re passionate about doing things differently. There’s something special about working for Macquarie Telecom. We’re not the biggest in the industry, where you’re just a number. We’re not tiny enough that you’ve never heard of us. We’re in that sweet spot where we’re strong enough to punch above our weight. And we definitely do! We make a difference and we’re #SoUnTelco in everything we do.If you want to make a difference, then this is the place for you!

The Opportunity

The Demand Generation Marketing Manager will be responsible for developing and executing comprehensive demand generation strategies to drive customer acquisition, engagement, and revenue growth.This role requires a deep understanding of lead generation, marketing systems and digital marketing tactics. If successful, you will collaborate closely with cross-functional teams, including sales, content marketing, product management and event marketing to drive results and achieve business objectives.

What You’ll Be Doing

  • Develop, lead and implement demand generation strategies and campaigns to generate leads, nurture prospects, and drive customer acquisition
  • Utilise marketing platforms and tools to design and execute multi-channel campaigns, including email marketing, content marketing, social media, paid advertising, and events
  • Work closely with the sales team to align marketing activities with sales objectives and ensure effective lead handoff and nurturing
  • Manage relationships with external agencies, vendors, and partners to support demand generation initiatives
  • Monitor and report on key performance metrics, including lead conversion rates, campaign ROI, and revenue attribution

Your Ideal Skills & Experience

  • Bachelor’s degree in Marketing, Business or related field
  • Proven experience (5+ years) in demand generation marketing, in a B2B environment
  • Experience working within the Technology or Telco space – ideally from a competitive landscape
  • Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g. Salesforce)
  • Solid understanding of digital marketing channels, including email marketing, content marketing, social media, paid advertising, and SEO
  • Extensive experience in optimising marketing funnels and conversion rates

Why Us

  • You’d be joining a company that has the highest Net Promoter Score on the ASX, the World’s best customer experience & crowned in 2020 at the World Communications Awards.
  • You’ll get to make an impact  Enjoy being part of a driven team with a collaborative culture that values your input and ideas
  • We Invest in you  Accelerate your career through our learning & development opportunities – think Gallup strengths-based training, defined career pathways & fantastic internal mobility opportunities across the group!

If you like the look of the role, then we’d love to hear from you.Apply now, we’d love to hear from you.

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