Head of SEO and Digital Partnership


About the job

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

We are looking for someone who:

  • Has proven experience in a similar position with a strong track record of achieving measurable results;
  • Has in-depth knowledge of SEO best practices, search engine algorithms, and industry trends;
  • Is proficient in SEO tools and analytics platforms such as Google Analytics, Google Search Console, SEMrush, Ahrefs, AWRCloud etc.;
  • Understands of SinglePageApplications and overall Google’s relationship with Javascript websites as well as pre-rendering mechanisms is a plus;
  • Has previous experience in managing teams;
  • Has a proactive and forward-thinking approach;
  • Proves problem-solving and analytical skills, with the ability to analyze data, identify trends, and provide actionable insights to support decision-making;
  • Has great communication and interpersonal skills;
  • Has excellent English skills;

Bonus points if you have:

  • Previous experience working in a sports betting & gambling industry;

What you’ll be doing:

  • Develop and execute comprehensive SEO strategies in line with business objectives;
  • Identify and prioritise keywords and content opportunities to enhance organic search visibility;
  • Oversee on-page SEO optimisation, including meta tags, content optimisation, and site architecture improvements;
  • Align all SEO efforts with search engine best practices including but not limited to: algorithm updates, Google Search Essentials, Google Webmaster Guidelines, EEAT etc.;
  • Lead the creation of a robust content strategy that aligns with SEO objectives;
  • Collaborate with content creators to produce high-quality, SEO-optimised content;
  • Ensure content is aligned with target audience needs and industry trends;
  • Perform technical SEO audits to identify and rectify website issues affecting search engine rankings;
  • Monitor website performance, page speed, and mobile-friendliness, implementing necessary improvements;
  • Collaborate with the development team to address technical SEO requirements;
  • Develop and implement a link-building strategy to increase the website’s authority;
  • Identify link-building opportunities and manage outreach campaigns;
  • Lead and mentor a team of SEO professionals, providing guidance, training, and performance evaluations;
  • Collaborate with cross-functional teams, including content creators, developers, and designers;
  • Utilize SEO analytics tools to track and report on key performance metrics;
  • Connect SEO specific KPIs with business commercial metrics;
  • Monitor industry trends and algorithm updates to adapt strategies accordingly;

About us:

We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world.

Our group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland.

The Superbet team gathers more than 4.500 people, acting as the major driving force behind our success.

Tech-powered global entertainment platform

At Superbet, technology and innovation are at the heart of everything we do. Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base.

Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big – expanding our presence in Central and Eastern Europe and creating a unique experience for our customers.

Our Credentials

The world’s largest private equity fund, Blackstone Inc., recognized our vision. That’s why we received a strategic investment of 175 million euros in 2019.

As leaders in compliance and best practices, we are members of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC).

To apply for this job please visit boards.eu.greenhouse.io.