Marketing Manager, ANZ

Website Jabra

About the job


The appointment of Marketing Manager, Retail & Online will focus on driving sell-out of Jabra (and BlueParrott) product lines through key retail channels – both online and offline and elevating Jabra market share in Australia and New Zealand Market (ANZ). The role will require close working alignment with the regional & local-market retail & online sales leadership.

GN Audio (Jabra/BlueParrott) is looking to strengthen its Retail & Online Marketing (i.e., Consumer Marketing) team in the region; introducing increased online/digital and channel/trade marketing capability to accelerate retail partner marketing engagement and deliver best-in-class launch and in-life marketing programs for its family of wireless (and true wireless) headphones/earbuds. Consequently, GN Audio (Jabra/BlueParrott) is looking for a consumer marketer with proven track-record within CE across the region.


As Marketing Manager, Retail & Online (ANZ) you will join GN Audio’s Global Marketing team, which consists of 130+ employees across the globe. You will work flexibly from the GN Audio (Jabra/BlueParrott) office in Australia and will report to the Marketing Director, APAC Head of Retail & Online Marketing. You will also be required to work closely with the Head of Sales, Retail & Online (Australia & New Zealand), and the wider Retail & Online APAC sales team.

The position offers a flexible working location and will require regional travel to customer across the region on a regular basis (in normal circumstances), as well occasional global travel to attend (for example) global kick-off events or major tradeshows.

The overall purpose of the ANZ retail & online marketing team is to build and execute retail marketing programs and to drive sell-out of GN Audio’s Jabra & BlueParrott product portfolios through priority retail channels (both in-store and online) in close collaboration with the regional sales team.

Main Responsibilities

In this role, you will be responsible for the planning, execution, and measurement of retail & online marketing activities with priority retail partners (e.g., JB Hi-Fi, Officeworks, Harvey Norman, Amazon). You will work collaboratively with sales colleagues, distribution partners and key retail contacts to develop channel marketing plans/campaigns that span both the online and offline world, and which deliver against clear sell-out goals. You will also be responsible for consumer PR and digital marketing planning locally.

As a key member of the Regional Retail & Online Sales/Marketing team you will work to drive instore and online visibility (including retailer search optimization), store staff and third-party (reviewer) recommendation & the promotion of the Jabra line-up of Bluetooth™ wireless headphones & truly wireless earbuds with identified priority retailers.

Specific Work Tasks And Responsibilities

  • Execution of the R&O channel marketing plan, working directly with key retailers in Australia & New Zealand to implement activities such as in-store displays & training, to-channel and through-channel communications, co-op sell-out campaigns and online initiatives
  • Working hand-in-hand with local sales account teams to develop & execute specific sell-out campaigns for priority partners, agreeing targets for run-rate uplift and measured against these
  • Identifying new opportunities for retail excellence within priority partners to drive incremental sell-out
  • Planning, delivering & measuring the effectiveness of digital campaigns with retail partners, and ensuring that Jabra online presence is maximized within partner e-shops/e-commerce sites (whether Jabra brand pages, product detail pages or inclusion in partner online campaigns)
  • Through training & education, creating Jabra brand advocates amongst retail sales associates to help tell the brand story and drive sell out
  • Management of through-the-line consumer/retail marketing initiatives in the region, including (but not limited to) digital retargeting campaigns, social media campaigns and email marketing
  • Coordination of the PR plan in collaboration with PR/Comms team at APAC level
  • Negotiation & management of the overall ANZ Retail & Online marketing budget (including marketing opex, MSF, co-op funds and retail space fees)
  • Reporting on retail/online marketing execution and performance against agreed metrics monthly & attendance of ANZ Quarterly Planning Reviews
  • Attendance of customer meeting with the Retail & Online sales team, as necessary
  • Coordination of regional sell-in presentations to retail customers in collaboration with the sales team and the regional (APAC) product marketing manager


The role offers an exciting and challenging opportunity to become part of the ANZ sales/marketing team which is on a tremendous growth trajectory. The role requires a highly motivated and determined team-player, who is ready to make a real impact across this region.

You will get the chance to work with an experienced R&O sales leader, and to be part of a high-performance sales/marketing team. The role will require you to share best-practice with other APAC retail & online team members, and to collaborate closely with marketing colleagues at HQ level, in Copenhagen. It will also give you the opportunity to be customer-facing on a regular basis.

To succeed it is vital that you are motivated by working in a fast-paced environment, where you have daily interactions with retailers, distributors, and your sales/marketing colleagues. Excellent customer engagement and negotiation skills will be crucial as you cooperate and coordinate with key retailers. Furthermore, you have a proven track record of improving sell-out to key retailers and reaching defined KPI’s within the ANZ region.

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