Marketing Manager B2B

About the job

ABOUT TREND MICRO

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, Trend Micro’s cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, the platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. With 7,000 employees across 65 countries, Trend Micro enables organizations to simplify and secure their connected world.

POSITION OVERVIEW

We are seeking a driven and innovative Digital Marketing Manager to accelerate our strategic marketing programs in Australia and New Zealand. You will be responsible for supporting enterprise business leaders by understanding their priorities and expansion opportunities and creating comprehensive plans that encompass marketing activities such as account-based campaigns, events, social media, digital programs, lead generation, and communications.

In this dynamic and flexible environment, you will have the chance to contribute your ideas, build your expertise, and take on increasing responsibility to foster growth in your designated region and the overall ANZ commercial business.

If you are a data driven marketing leader that loves a challenge in driving strategic B2B Software / IT marketing programs, then this could be the perfect role for you.

PRIMARY RESPONSIBILITIES

• Build a strong alignment with enterprise sales team and demonstrate values by understanding sales priorities, identifying marketing quarterly plan that supports the specific sales/marketing motions – and execute from start to finishPresent to all levels of an organisation complex technical issues and solutions in a meaningful, engaging, and digestible manner
• Develop and run result-driven marketing programs to deliver warm leads and expansion opportunities to support the region’s sales pipeline target
• Create content messaging and communication assets according to audience personas, verticals, and buying journey stages to deliver the right communication to attract and convert your target audience
• Manage timely post-campaign follow up communications, monitor lead progression and sales conversion result from your marketing programs
• Work with the technical team to align your marketing programs to the solution value proposition, and technical resources
• Lead an execution of major ANZ-wide marketing programs and support key global initiatives as required

SKILLS & EXPERIENCE

• Experience in content strategy, copy writing, Marcom
• Experience in targeting different buying teams and buyer journey stages
• 4+ years B2B marketing experience in software or a technology related field
• Demonstrated success in defining marketing strategies in support of business objectives, including the development, execution, and measurement of marketing programs
• Proven track record in delivering result from integrated marketing programs including digital, events, market outreach, demand generation, lead nurture, PR
• Highly experienced with C-suite marketing initiatives
• Experience in communicating to C-level and technical influence personas
• Strong knowledge and experience in delivering successful ABM strategy and tactics
• Ability to work with marketing lead data and produce insightful analysis
• Ability to work effectively with cross functional groups, sales organisations, channel and operations

WHAT’S IN IT FOR YOU?

• Represent a strong brand in the security industry and gain experience in fast growing cloud market
• Continuous trainings and skill development, and career progression opportunity within ANZ as well as within the regional team
• Be part of a successful commercial marketing team with exceptional team and company culture

Please note, successful candidates will be required to undergo a background check and a national police check.

BENEFITS OF BEING A TRENDER!

• At Trend Micro, our people and culture are our power. There are no barriers – you are empowered to discover your passion and be the best part of yourself.
• We encourage you to challenge the status quo, break assumptions, and learn and grow every step of your career, fulfilling your potential.
• Helping customers succeed is our top priority. We believe in doing the right thing, solving the right problems, and maintaining business sustainability. And our efforts to make a difference go beyond the digital world.
• Trenders have the opportunity to be good global citizens by building houses in the Philippines, donating money to help underprivileged communities, educating kids and parents on online safety, advancing a diverse workforce (Close the Gap™ program), and more.

We take employee wellbeing seriously. At Trend, you will have access to Medical Insurance, Mental Health Support through access to EAP, Yoga and Meditation sessions, Gym reimbursements, Paid Parental Leave etc.

Trend Micro strive to build an environment of equity and inclusion, which reflects diverse points of view. We welcome, value, promote, and celebrate diversity – the very experiences and attributes that make us who we are, including but not limited to race, ethnicity, nationality, gender, gender identification, sexual orientation, level of ability, age, religion, veteran status, socio-economic status, and political philosophy.