Performance Marketing Manager

About the job

WHAT IS BLINQ?? The first interaction two people have is the bedrock of all strong business relationships. If you can make that experience special, you can start to build a great second interaction, and so on. Blinq is the tool to help people do that. We’re building a platform that allows you to share a snapshot of who you are with anyone, anywhere via digital business cards, dynamic email signatures and virtual backgrounds. Our ambition is to become the live identity layer on the internet and truly transform the way people connect.

(We will get to the fun perks part at the bottom, keep going!)Let’s Dive Into What Makes Blinq An Extraordinary Product?

We’re on an incredible growth trajectory, doubling our ARR every few months. Get ready to soar to new heights as we make waves in the industry!? Our app is trusted and loved by employees at renowned companies like Patreon, Tesla, Uber, and Google. Rub shoulders with industry leaders and be part of the Blinq revolution.? Backed by Australia’s top venture capitalists, Blackbird and Square Peg, we’ve brought together their investment prowess since Canva’s seed round. It’s a testament to our potential and the caliber of our vision.❤️ With over 30K reviews and a stellar 4.9/5 star rating on the App Store, we’ve become one of the top 65 Business apps. Join a team that’s making waves and be a part of our success story!We are looking for our first Performance Marketing Manager at Blinq! The Performance Marketing Manager will be responsible for driving our performance marketing strategy, overseeing the implementation and optimisation of campaigns, and delivering comprehensive reporting of all Blinq’s Performance Marketing activities.

What You Will Own

• Formulate and implement a comprehensive plan for Blinq’s performance marketing, handling all aspects of online marketing initiatives from inception to completion, across Paid Search and Paid Social.
• Continuously draw in new customers by fine-tuning the marketing mix for optimum outcomes.
• Set up a consistent framework for testing and experimentation to validate ideas. Delve into detailed campaign analysis to suggest enhancements in performance.
• Meet or exceed pre-determined objectives for your marketing channels, delivering regular updates on Cost Per Acquisition (CPA), Conversion Rate (CVR), and Return On Investment (ROI) throughout your whole performance marketing range.
• Provide frequent communication to the Growth team and broader company about updates, developments, and outcomes.
• Remain updated about changes in the performance marketing and analytics industry, ensuring Blinq’s operations are at par with the best in the industry. Relay and instruct the team about these changes.
• Contribute significantly to Blinq’s Go-To-Market (GTM) strategy.

Who You Are

• Proven experience in performance marketing or similar role.
• Solid knowledge of performance marketing channels and platforms including Paid Search and Paid Social.
• Proficiency in marketing technology tools and analytics software.
• Strong analytical skills with a data-driven mindset.
• Excellent communication, organizational and project management skills.
• Ability to stay current with industry trends and best practices.
• Data-driven methology to direct marketing channels and initiatives from gathered insights.

Now, Let’s Talk About Our Inspiring Work Environment

?? Based in Melbourne, Australia, our vibrant team of 28 (and growing rapidly) is making waves in the industry.? Fun-fact: Our office overlooks the oldest building in Australia, an enchanting old Irish pub. Experience history and innovation coming together!? We believe in fostering a healthy work-life balance, so we have a ping-pong table, board games, and top-notch workstations. It’s all about creativity and collaboration.? Autonomy is our guiding principle, which is why we embrace hybrid work. Come in when you need to, or work at your optimal hours—whether that’s burning the midnight oil or rising with the sun.

And Here’s What We Offer

?As an early member of the Blinq family, you’ll enjoy a one-of-a-kind chance to influence the company’s direction in a dynamic, self-managed, and results-driven startup environment. Say goodbye to corporate nonsense and micro-management because here, you are your own boss. We believe in empowering our team members to unleash their full potential.?Equity in the business and a competitive salary: We value our team members and want to ensure they share in our success.✨But here’s the real magic: at Blinq, we’re not just creating innovative solutions – we’re creating a culture that thrives on transparency, autonomy, collaboration, and big ideas. We believe in celebrating individuality and encouraging out-of-the-box thinking. With us, you’ll be inspired to push boundaries, drive innovation, and ultimately leave a lasting impact on our users on both B2C and B2B realms? If you do not check all the boxes above, that is okay – we enthusiastically encourage you to apply!We welcome individuals at all experience levels and take pride in being an equal opportunity employer committed to creating an inclusive and diverse workforce. Join us on this remarkable journey as we reshape the way people connect and network