Product Marketing Manager, Chrome Browser

About the job

At Google, we have a vision of empowerment and equitable opportunity for all Aboriginal and Torres Strait Islander peoples and commit to building reconciliation through Google’s technology, platforms and people and we welcome Indigenous applicants. Please see our Reconciliation Action Plan for more information.

Please note that this is a fixed-term contract, ending Sep 2024. Applicants should have existing Australian work rights to be considered.

Minimum qualifications:

• 7 years experience in consumer marketing, product marketing, strategy, media, and creative agencies.
• Experience managing media and creative campaigns from strategy through to execution.

Preferred qualifications:

• Knowledge of the Australian media landscape.
• Ability to manage several priorities, influence stakeholders, and drive projects simultaneously.
• Ability to apply problem-solving expertise and critical thinking.
• Demonstrated success in achieving results.
• Excellent thought leader on marketing techniques, trends, competitive landscape, and best practices.
• Excellent written and verbal communication skills.

About The Job

Whether you’re on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product’s journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you’ll be involved with product marketing strategy from beginning to end.

As Product Marketing Manager (PMM) for Chrome Browser, your goal is to bring Chrome Browser to more Australians to help them get more out of the web. You will lead end-to-end consumer campaigns across paid, owned and earned, including large-scale media strategies, creative development, and robust measurement plans.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google’s products solve the world’s problems–from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can–changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

• Lead the full year media and partnership strategy, implementation and measurement for Chrome Browser and the Google app, working closely with the Go-to-Market leads to ensure alignment with the overarching strategy.
• Oversee and influence Australia’s full funnel strategy (across paid, owned, and earned), activation, results and optimizations.
• Bring modern media mix principles into the Chrome Browser and Google app media strategy to achieve a healthy balance of tried and tested and innovation to maximize impact, contribute to the global learning agenda and inform future plans.
• Lead the strategy and execution of Chrome creative, leveraging a combination of adapted global work and locally developed assets.
• Lead the analysis of campaign performance and work with our global, regional, and local counterparts to share learnings and best practices regularly. Manage the relationships with local agencies.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .