Regional SEO Manager

About the job

At Preply, we are unlocking human potential through learning.

We believe learning with a great tutor is life-changing. That’s why we match online tutors from across the globe with learners and empower them to create live language classes with AI-powered tools and learning materials. This is how we deliver progress, create engagement and keep our global community of learners motivated. So far, over 32,000 tutors have given more than 15 million lessons to learners from over 175 countries.

Join the Marketing team!

We are looking for an experienced SEO manager that will work within the inbound marketing team, reporting to the Head of SEO and working closely with other SEO specialists, content marketers and digital PR team to boost visibility in the main core markets and unlock growth in new territories across the world. This person will be accountable for the organic results in specific geographies and highly independent in executing growth plans in alignment with other marketing stakeholders.

The SEO team focuses on delivering sustainable growth and bringing Preply to organic market leadership in all target geographies by planning and executing a best-in-class SEO strategy at all levels.

What You’ll Be Doing

• Performing sophisticated keyword research and clustering based on user intent in several languages to find the best search demand opportunities to target
• Conducting competitor analysis and on-page optimization to maximize conversions
• Performing technical audits and work closely with the SEO devs team for the implementation of tech improvements
• Thinking outside the box and launching SEO experiments to explore any kind of opportunity to maximize performance
• Analyzing your markets performance and reporting to stakeholders including the leadership team
• Keeping up to date with algorithms updates, the impact of AI in SEO and the latest news to be the first to analyze and experiment with potential new ways of delivering growth
• Managing cross-functional collaboration with the digital PR and content team to generate the best content ideas for your markets’ offsite strategy and with the Product department to align and improve performance
• Contributing to building a well recognized, international brand that creates a meaningful connection between students and tutors across the world.

What You Need To Succeed

• 4+ years of experience in SEO (preferably in-house SEO), working in companies with international reach.
• Advanced English level (C1+) required.
• Data driven, analytical and experienced with SEO tools such as Ahrefs, Semrush, Screaming Frog.
• Strong technical SEO knowledge
• Up-to-date knowledge of latest trends and best practices in SEO
• A natural curiosity; always keeping a keen eye on trends within and outside the market
• A growth mindset; results and performance-oriented
• Knowledge of other languages is a strong plus

Why You’ll Love It At Preply

• Open, collaborative, dynamic and diverse culture
• Generous monthly allowance for lessons on Preply.com
• Learning & Development budget, including time off for your self-development
• Competitive financial package with equity, leave allowance and health insurance
• Access to free mental health support platforms
• Paid relocation to Barcelona, hybrid work model.
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

Our Principles

• Care to change the world – We are passionate about our work and care deeply about its impact to be life changing.
• We do it for learners – For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
• Keep perfecting – To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
• Now is the time – In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
• Disciplined execution – What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
• Dive deep – We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
• Growth mindset – We proactively seek growth opportunities and believe today’s best performance becomes tomorrow’s starting point. We humbly embrace feedback and learn from setbacks.
• Raise the bar – We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
• Challenge, disagree and commit – We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
• One Preply – We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other’s progress.

Diversity, Equity, and Inclusion

Preply is committed to creating a diverse and inclusive environment where people from all backgrounds can thrive. Different opinions and viewpoints are key ingredients in our success as a multicultural Ed-Tech company.

Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status. Together, we are The World Class.