Trade Marketing Manager

Website Miller Leith

About the job

The Company

New Balance is an American multinational corporation that is one of the world’s leading athletic footwear and apparel manufacturers. Founded in 1906, the company has established itself as a prominent brand in the sports industry, particularly renowned for its comfortable and high-quality sneakers. Over the years, New Balance has become a household name among athletes, fitness enthusiasts, and casual consumers alike.

The Role

Embarking on an incredible growth phase New Balance are now seeking a Regional Global Key Account Marketing Manager, Asia Pacific. This is a newly created role that reports directly into the Regional Marketing Director and will form a fundamental part of the established marketing division. We’re proud once again, to be partnering with New Balance as this is a highly unique and rewarding opportunity!

Main duties include:

  • Lead the coordinated implementation and execution of global campaigns.
  • Collaborate closely with country marketers throughout the APAC region.
  • Support a cross-functional approach involving various departments, including commercial leads, sales, product, merchandising, visual merchandising, and global marketing.
  • Developing annual marketing strategies tailored to the region.
  • Defining and communicating GKA business models for effective management.
  • Manage budget allocation, ensuring consistent execution.
  • Provides valuable insights throughout the GKA GTM process.
  • Measure the ROI of campaigns.

Skills & Experience

  • The selected candidate will posses a strong commercial mindset along with excellent reporting and analytical skills.
  • You’ll successfully have managed and executed marketing strategies and campaigns across various channels.
  • You’ll be a fierce people leader, and a drive and motivated individual – passionate about those you work with.
  • You’ll possess substantial expertise in the sports, culture, and lifestyle retail sectors.
  • Proven ability to handle multiple projects simultaneously, even when faced with conflicting deadlines.
  • You’ll operate with a methodical approach and a deep comprehension of working across diverse stakeholders, wholesalers, seasons, products, agencies, and departments.
  • You’ll display a solid grasp of consumer behaviour, capable of guiding campaigns from initial awareness to final conversion.
  • And will hold a degree in Marketing or a related field.


  • Centrally located offices in Cheltenham, VIC.
  • Hybrid working model, 3 days in office 2 WFH.
  • People first, collaborative culture.
  • Attractive salary package, lucrative staff discount both instore and online.
  • Onsite gym and yoga, free onsite parking, additional birthday leave, life insurance and more!

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